Case Study · Crawford Thomas
$100K+ in new revenue within 6 months
Crawford Thomas is a national staffing and recruiting company that matches employers with niche talent.
CompanyCrawford Thomas
IndustryRecruitment
ChannelCold email + 5-minute call follow-up
ResultOver $100K in revenue generated inside six months
01 — The Challenge
Crawford Thomas needed conversations with employers facing immediate hiring needs — not businesses with no open requisition:
- Manufacturing clients were struggling with candidate shortages, slow hiring timelines and candidates who didn't fit the roles.
- Uneven lead quality added workload for the commercial team.
- That uneven quality held back the number of successful placements.
02 — What We Did
01Found live hiringWe identified companies with current hiring activity and concentrated on positions Crawford Thomas could realistically fill.
02Screened before advancingEvery opportunity was checked for hiring urgency, relevance of the role and whether a decision maker was engaged before it moved forward.
03Booked the urgent ones firstWe focused on the most pressing hiring needs and scheduled qualified calls, each with background on the employer's hiring issue and timeline.
03 — The Outcome
$100K+
in new revenue
6 months
from launch to result
·Revenue exceeding $100K within six months.
·Better-matched conversations with employers and more placement potential.
·Sales staff spent less time on firms without live hiring needs.
Division of Work
Nexta Growth
Outbound email, replies, calling and qualification.
Crawford Thomas
Sales calls, and holding the commercial agreements.
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