Case Study · FabuLingua
5 new clients in 48 days
FabuLingua teaches kids languages through stories and interactive content.
CompanyFabuLingua
IndustryEducation SaaS
ChannelCold email + 5-minute call follow-up
Result5 new clients in 48 days
01 — The Challenge
FabuLingua's paid ads and inbound channels were generating new-client conversations slowly and inconsistently:
- New-client conversations arrived at a slow and unpredictable pace.
- The team needed a direct route to schools, language-learning organisations and education decision makers.
- The messaging had to explain why story-based learning suits each prospect's current language curriculum.
02 — What We Did
01Three buyer categoriesWe chose three main prospect categories: schools, language-learning centres, and organisations looking for learning tools for children.
02One message per buyerFabuLingua's story-based approach was framed around the specific educational result that mattered to each type of buyer — not one message sent to all three.
03Qualified before advancingInterest and fit were assessed before promising conversations moved forward.
03 — The Outcome
5
new clients
48 days
from launch to result
$8,288
spent on the program
·Five new clients within 48 days.
·A shorter path from first conversation to signed client.
·A repeatable method for reaching education buyers who are a good fit.
Division of Work
Nexta Growth
Cold email campaigns, reply management, calls and qualification.
FabuLingua
Sales calls, and control of the commercial terms.
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