Case Study · Vention
$85K in new revenue in under 60 days
Vention offers an automation platform for industrial manufacturing, covering the design, ordering and assembly of bespoke industrial equipment.
CompanyVention
IndustryIndustrial automation
ChannelCold email + 5-minute call follow-up
Result$85K in new revenue in under 60 days
01 — The Challenge
Vention needed to reach manufacturing and automation decision makers with a problem that genuinely mattered to them:
- Wide-ranging prospecting produced uneven lead quality, making it hard to rank which opportunities were most likely to close.
- Every conversation needed a clear link between Vention's platform and issues like production cost, lead time or assembly inefficiency.
- Reaching the people who actually own those operational problems took a message built for them, not a general one.
02 — What We Did
01Targeted the real problemWe focused on manufacturers dealing with manual assembly limits, lengthy equipment lead times or rigid production setups — companies with an operational pain Vention genuinely solves.
02Screened for fitEach prospect was checked for the operational issue, buying relevance, decision-maker involvement and fit with Vention's platform before it moved forward.
03Ranked and bookedWe ranked high-intent leads first and arranged qualified calls, each with a short brief on the application and the reason to talk.
03 — The Outcome
$85K
in new revenue
60 days
or less from launch to result
·$85K in new revenue in under 60 days.
·A tighter pipeline of manufacturing and automation conversations.
·More sales effort spent on companies whose use case fits the platform.
Division of Work
Nexta Growth
Cold email outreach, replies, calls and qualification.
Vention
Sales calls, and setting the commercial terms.
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